Just Think...
LKCS

4130 Plank Road
Peru, IL 61354
815-223-0391
fax 815-223-6885
toll free 866-552-7866
Contact Us | Directions

Print Portfolio
 
   
   
Print Friendly Corporate Branding

What is Branding?

Branding is perhaps the most important facet of any business–beyond product, distribution, pricing, or location. A company’s brand is its definition in the world, the company’s impression on the marketplace. A brand provides a concrete descriptor to customers and competitors alike, a way for a product or service to distinguish it from anything else. A brand is who your company is, and what it is selling. It is also both a projection and reflection of the internal foundations of a company. An important element of your brand is your logo.

Attaining Branding

Attaining and maintaining a memorable brand requires thoughtfulness and consistency. Graphic elements including fonts, colors, and graphics are carefully chosen to bring visual dimension to a brand in the marketplace.

A strong brand delivers a powerful competitive advantage - increased recognition, market share and growth.

Other benefits include:

  • Brands enable customers to remember your product-service.
  • Brands build customer loyalty and lead to repeat purchases.
  • Brands make it easier for current clients or customers to refer you to others.
  • Brands send a message as to what your customers can expect.
  • Brands convey an emotion.
  • Brands add value.

If you need help developing a corporate brand, or just need help keeping your current brand consistent, we can assist in any of your branding needs.