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4130 Plank Road Peru, IL 61354
815-223-0391 fax 815-223-6885
toll free 866-552-7866
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One of the ways that your financial institution regularly communicates with all of your account holders is through account statements. Most will open and read their statements. This is a very powerful marketing tool many financial institutions don’t utilize to the fullest extent. Take advantage of your account statements, the postage is already paid for!
Transpromo document printing combines the printing of monthly statements and marketing into one process. Use it to print ads or Onserts directly on your statements. According to a survey performed by the United States Postal Service, 95% of people will read their monthly statement at least once, spending an average of 3 minutes reviewing the statement. Furthermore, 64% of respondents to a recent survey by Zoomerang and InfoPrint said they would use personalized coupons if printed onto monthly bills and statements (with nearly half responding that these would encourage brand loyalty). Onserts (ads) printed directly on your statements will get read.
Our traditional statement printing/mailing services and our electronic statement solution extend your institutions marketing options. Here are just some of the marketing options that LKCS offers: |
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| LKCS also offers our DataFlex Document Solutions. Use this software to assist you in target marketing to account holders. This data can then be used to trigger targeted ads to print on your statements. |
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Statement Preprints
LKCS understands the importance of
your brand. That’s why our statement
solutions provide the opportunity to
include your logo, corporate colors and
branding standards. Your statement data
can be printed on statement preprints
that support your identity. Or, for a small
savings, we can print your statements on
plain white paper – whichever you prefer.
Statement Ads (Optional)
We can also go further. Rather
than simple text messages, LKCS
can incorporate graphical ads into
reformatted statements. Attract
attention to your marketing campaigns
with photos, artwork, unique fonts,
and more. Ads can be printed on all
account statements, only on account
statements where they fit without
requiring additional pages, or on
account statements that meet specific
relationship or balance requirements.
These statement ads can be just about
any size from small ads in the upper
corner to ads that span the width of the
page – even full-page ads are possible.
Personalized Statement Ads/Onserts (Optional)
Statement ads, also known as onserts can be even more
dynamic. LKCS can personalize these
ads for each recipient. Add their name or
any other information included with the
statement data or supplementary data
file. Be imaginative – say happy birthday
or welcome a new account holder. Even
include a personalized cover letter with
your statements.
Envelope Messaging
Your statements are mailed in custom-printed single window envelopes. And, LKCS can go beyond simply printing your logo and return address by printing short teaser messages on the front of your envelopes.
Envelope Backprinting
Do you ever open an envelope without looking at the back of it? Try it. It sounds simple, but the back of your statement envelope is a tremendous place to print an advertisement. And LKCS makes it easy. Choose from new stock designs created each quarter or have LKCS custom design and print a backer ad for you.
Selective Inserting
Take advantage of the “free postage” opportunity to include statement stuffers and newsletters with your statements. LKCS enables you to take inserts one-step further. Now, you can target which of your account holders receive specific statement stuffers based on account relationships, balances, demographic attributes and more. Transform your statements into one-to-one marketing pieces.