Alloya Corporate Credit Union wanted to get the attention of their clients’ CEOs. Realizing that CEOs are busy and don’t respond to e-mail campaigns, that communication channel was out. Letters get directed to secretaries and are not likely to get past their scrutiny. So a package was in order. Alloya based their campaign on the popularity of Amazon’s Alexa technology. LKCS recommended a custom Echo Dot skin and custom packaging to enclose a small brochure outlining the benefits of the corporate credit union’s Line of Credit. The results were outstanding! The colorful boxes landed directly on the CEOs desks as planned and they responded to the campaign, leading the client to expand the campaign to another group of prospects.