Financial Plus Credit Union was looking to refresh their current branding alongside the design and launch of a new website. This incorporated a full redesign of their logo and creating a style guide for updated colors, fonts and standards. These changes modernized the branding and set Financial Plus up to use it across all aspects of their business. It's made to look crisp, clear, & natural when used in both digital and print materials.

The design focuses on the plus element, which is created with two curved elements that are easy to separate and use in a variety of ways. This iconography is versatile and allows them to easily create on-brand moments in all of their marketing. The contrast of their vivid orange next to their dark grey helps to highlight important information while also making an impact.

This was a large task with a lot of moving parts. The branding had to work across all media and there were many options presented to the client. Working directly with their team was a blast. We were able to refine the design down to what you see here.

The website went on to win recognition from the W3 Awards!