North Central Bank came to us looking for a website redesign that they wanted to be streamlined with a clean and simple aesthetic, while continuing to adhere to their current branding using shades of blue and gold. We were otherwise given creative freedom to design the site to meet their needs, including which shades of color to use.

As we jumped into the project, we selected a rich, complementary color palette that we felt would best represent the credit union and their region, as well as make things pop from page-to-page. We decided to pull the wheat icon from their logo and incorporated it into the style of the website, using portions of it in banner images, bullets, and content dividers. On some of the inside pages, we also opted to maintain the tab functionalities from their old website to assist with the overall organization of some of their more text-heavy content.