R Alliance Ag was looking for a minimal, but interesting website. They wanted to incorporate their logo elements into the website. And they also wanted to make the website a resource for farmers by including real time weather and market information. We integrated the diamond and “R” portion of the logo into the website in various ways that include the main navigation, section headers, and placing images within the diamond. We used micro animations and interactions in multiple areas of the website to keep users engaged. From interesting button hover effects to a logo that animates on hover. To help promote social proof we recommended testimonials be used as well. Helping create the farming and agriculture feel we incorporated a hand drawn background of a farming landscape. We also pulled the element of woodgrain into their website, which is a prominent feature in their physical offices.