The objective of this online advertising campaign was to promote GP Federal Credit Union's new 5.15% Share Certificate rate within their expanded membership area and to drive new member deposits. The client set a goal of $10 million in new deposits.
The meticulous execution of this campaign illustrates a model that can be tailored and adapted for similar initiatives in the financial sector. If your institution is seeking to boost product awareness and engagement, consider integrating these strategies into your next promotional endeavor.
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